The appointment comes as Michael Carrick’s men’s team struggles for consistency in the 2026/27 campaign following last season’s third-place Premier League finish.
Manchester United have appointed an experienced communications manager as dissatisfaction grows among supporters over the club’s performances during the 2026/27 football season.
According to reports published on Monday, October 19, 2026, the appointment comes amid mounting scrutiny of Manchester United’s men’s team under head coach Michael Carrick, whose impressive interim spell last season earned him the permanent position.
Carrick guided United to third place in the Premier League last season, securing qualification for the UEFA Champions League and raising expectations that the team would build on its progress in the new campaign.
However, the club has struggled to maintain that momentum, winning only twice in its opening 10 competitive matches, according to the report.
Those victories came against Sabah FK, a newcomer to the Champions League, and Ipswich Town, who recently secured promotion to the Premier League.
United’s inconsistent performances have intensified concerns among supporters, with expectations of significant improvement yet to materialise.
Carrick faces increasing pressure to improve results and restore confidence among fans as the club seeks to regain its competitive momentum.
Meanwhile, the reported communications appointment concerns Manchester United Women rather than the men’s team.
Emily Brammeier has been appointed communications manager for the women’s team, bringing approximately 10 years of experience in professional cycling to the role.
Brammeier announced her appointment on LinkedIn, describing it as an exciting new chapter in her career. She also expressed enthusiasm about contributing to the continued development of women’s football and communicating the team’s stories to a wider audience.
Her responsibilities are expected to include developing communications strategies, reaching new audiences and promoting the achievements and activities of Manchester United Women.
The appointment should not be interpreted as a direct response to the men’s team’s poor results, as the role relates to the women’s communications department.
Meanwhile, Carrick faces the challenge of improving Manchester United’s performances and restoring confidence among supporters as the club continues its 2026/27 campaign.
The coming matches will be important in determining whether United can turn their early-season struggles around and meet the expectations that followed last season’s Champions League qualification.
